{"id":11595,"date":"2021-02-19T10:54:23","date_gmt":"2021-02-19T02:54:23","guid":{"rendered":"http:\/\/www.whatchina.cn\/?p=11595"},"modified":"2021-04-08T11:22:08","modified_gmt":"2021-04-08T03:22:08","slug":"audience-spring-festival-gala","status":"publish","type":"post","link":"https:\/\/www.whatchina.cn\/audience-spring-festival-gala.html","title":{"rendered":"The Audience Size of CCTV Spring Festival Gala is 1.272 Billion"},"content":{"rendered":"<div class=\"37c28470d9d6d3cb9ff74e663adb766a\" data-index=\"2\" style=\"float: none; margin:0px 0 0px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3594734025006597\"\r\n     crossorigin=\"anonymous\"><\/script>\n<\/div>\n<p>CCTV &#8220;2021 Spring Festival Gala&#8221; was successfully broadcast, and the total audience size at home and abroad hit a new high, setting a record for cross-media communication for the third consecutive year. This year&#8217;s Spring Festival Gala has many innovative highlights, showing the unique charm and vigorous vitality of the New Era Spring Festival Gala.<br \/>\nAccording to statistics, on New Year\u2019s Eve, more than 620 media from more than 170 countries and regions broadcast the Spring Festival Gala. Through multiple terminals and channels such as TV, the Internet, and social media, the total cross-media audience reached 1.272 billion people. Among them, the number of new media direct-on-demand users is 734 million. On the new media side, the overall reputation of the Spring Festival Gala reached 96.17%.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.whatchina.cn\/audience-spring-festival-gala.html\/#New_and_exciting_special_shows_are_inspiring\" title=\"New and exciting special shows are inspiring\">New and exciting special shows are inspiring<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.whatchina.cn\/audience-spring-festival-gala.html\/#New_technology_of_omni-media_communication_empowers_multi-terminal_screen_domination\" title=\"New technology of omni-media communication empowers multi-terminal screen domination\">New technology of omni-media communication empowers multi-terminal screen domination<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.whatchina.cn\/audience-spring-festival-gala.html\/#Cheering_for_the_new_journey_the_spirit_of_the_new_era_is_collectively_praised\" title=\"Cheering for the new journey, the spirit of the new era is collectively praised\">Cheering for the new journey, the spirit of the new era is collectively praised<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.whatchina.cn\/audience-spring-festival-gala.html\/#Global_attention_to_overseas_communication_influence_continues_to_increase\" title=\"Global attention to overseas communication influence continues to increase\">Global attention to overseas communication influence continues to increase<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"New_and_exciting_special_shows_are_inspiring\"><\/span><strong>New and exciting special shows are inspiring<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&#8220;2021 Spring Festival Gala&#8221; closely follows the theme of the times, closely follows the social reality, and closely follows the hot life. Leaving the mouse and welcoming the cow, looking back on the past year and looking forward to a bright future, the Spring Festival Gala will be vividly, vividly and profoundly presented in themes such as the party&#8217;s centuries-old party, a comprehensive well-off society, poverty alleviation, the Chinese dream, and epidemic prevention and control. In the New Year atmosphere of &#8220;joy and auspicious and joyful&#8221;, it presented a cultural feast of strong confidence, gathering people&#8217;s hearts, warming people&#8217;s hearts, and building a unity for the global Chinese.<br \/>\nThis year&#8217;s Spring Festival Gala specially designed &#8220;Report to the Motherland&#8221;. National advanced individual representatives for poverty alleviation, space heroes, national medals and national honorary title winners, etc. boarded the Spring Festival Gala stage to receive tribute from the audience. The song &#8220;The Road to Dreams&#8221; sang the praise of ordinary heroes of &#8220;Everyone is great&#8221;; &#8220;National Treasure Going Home&#8221; shows the precious cultural relics that wandered overseas and eventually returned to the embrace of the motherland, telling the true meaning of &#8220;the prosperity of the culture leads to the prosperity of the country, and the strong culture leads to the strong nation&#8221;. Netizens commented: &#8220;This year&#8217;s Spring Festival Gala makes people excited!&#8221; &#8220;I marvel at the prosperity of the motherland because there are thousands of people who have worked tirelessly.&#8221; &#8220;Everyone is a hero and proud!&#8221;<br \/>\nThree generations of artists, old, middle and young, sang &#8220;Sing a Folk Song for the Party&#8221;. At the moment when the Communist Party of China is about to celebrate its centenary, this familiar melody expresses the deep love and wishes of hundreds of millions of children for the party. Zhang Guimei, a model of the times, said: &#8220;&#8221;Singing a Folk Song for the Party&#8221; can particularly resonate with us. It is like the call of the times, touching and inspiring.&#8221;<br \/>\nThe sketch &#8220;The Balcony&#8221;, which shows that the people across the country watched and helped each other and overcome the difficulties during the war against the &#8220;epidemic&#8221; reproduced the moving scene of Wuhan when it was unblocked. As soon as the program was broadcast, the topic &#8220;Reappearance of Wuhan&#8217;s Unblocking Moment&#8221; on the Spring Festival Gala was listed on Weibo&#8217;s hot search list, and &#8220;moved&#8221; and &#8220;Tears Ben&#8221; became popular commentaries. The audience shouted &#8220;the most tear-jerking show of the Spring Festival Gala&#8221;, &#8220;recalling the days of last year, tears rushing&#8221;, &#8220;we will win together in 2021! Tomorrow will be better!&#8221;<br \/>\nNetizens have said that the Spring Festival Gala shows warm and invigorating, bringing the hearts of Chinese people at home and abroad together on New Year&#8217;s Eve. As the saying goes, &#8220;No winter is insurmountable, and no spring will not come.&#8221; Many people said that the connotation and warmth of the Spring Festival Gala demonstrates the responsibility and responsibility of the national mainstream media.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"New_technology_of_omni-media_communication_empowers_multi-terminal_screen_domination\"><\/span><strong>New technology of omni-media communication empowers multi-terminal screen domination<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This year&#8217;s Spring Festival Gala continued to expand the advantages of CCTV&#8217;s omni-media integrated communication and set a record for cross-media communication. Statistics show that the total cross-media audience of the Spring Festival Gala reaches 1.272 billion people. Among them, the number of direct-on-demand users of new media reached 734 million, an increase of 128 million over last year; the cumulative number of direct-on-demand users reached 4.975 billion.<br \/>\nJust like this year\u2019s Spring Festival Gala comic scene, swiping mobile phones to watch the Spring Festival Gala and using mobile phones to participate in the Spring Festival Gala interaction has become the New Year\u2019s Eve custom. On New Year\u2019s Eve, hundreds of millions of audiences watched the Spring Festival Gala and participated in interaction through the new media platform of the main station, and third-party new media cooperation platforms such as Douyin, Tencent Video, iQiyi, Youku, and Sina Weibo. force.<br \/>\nOn Douyin and Sina platforms, #\u6625\u665a# has been viewed more than 8.09 billion times. On the Douyin platform, the creative program &#8220;Niu Qiu&#8221; has been played 129 million times. New media interactive activities such as grabbing red envelopes in the Spring Festival Gala and Douyin&#8217;s cooperation have made everyone enthusiastic. During the Spring Festival Gala live broadcast, the number of participants reached 70.3 billion.<br \/>\nWith the support of the central station\u2019s \u201c5G+4K\/8K+AI\u201d strategy, new technologies spurt this year\u2019s Spring Festival Gala, achieving multiple \u201cfirsts\u201d: the central station\u2019s 8K ultra-high-definition test channel achieved the world\u2019s first 8K live broadcast; \u201ccentral video\u201d and &#8220;CCTV Art&#8221; realized the first live broadcast of &#8220;VR video + three-dimensional sound&#8221;; adopted the accompanying production mode to realize 4K smart live broadcast, and realized the first 4K cinema live broadcast in Shanghai International Media Gangrong Media Cinema. Experts said that the new technologies of the Spring Festival Gala showcased the achievements of my country&#8217;s scientific and technological innovation and brought audiences an audiovisual enjoyment that broke through the sensory experience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cheering_for_the_new_journey_the_spirit_of_the_new_era_is_collectively_praised\"><\/span><strong>Cheering for the new journey, the spirit of the new era is collectively praised<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>2021 is the first year of the new journey of my country&#8217;s comprehensive construction of a modern socialist country. This year&#8217;s Spring Festival Gala lived up to expectations, with a depth of thought, emotional temperature and artistic height. It portrayed a good beginning for 2021 and won collective praise from netizens.<br \/>\nThis year&#8217;s Spring Festival Gala&#8217;s singing and dancing and creative programs fully demonstrated the perfect integration of technology and art. The novelty is shocking, a hundred flowers bloom, and it is wonderful, and it is widely praised. On New Year&#8217;s Eve, nearly 50 topics related to the Spring Festival Gala were on the hot search list on Weibo. Netizens commented on &#8220;Heaven and Earth Heroes&#8221;, &#8220;Landscape Neon Clothes&#8221;, &#8220;Bull Up&#8221;, &#8220;Jasmine&#8221; and other programs, &#8220;The dance is really amazing and amazing&#8221;, &#8220;The technology content of this year&#8217;s Spring Festival Gala is comparable to blockbuster movies&#8221;, &#8220;It&#8217;s so beautiful, Chinese style!&#8221; &#8220;. The language programs of the Spring Festival Gala have a wide range of themes and are closely related to real life. Netizens commented that they are &#8220;grounded&#8221;, &#8220;resonant&#8221;, &#8220;funny and moving&#8221;.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Global_attention_to_overseas_communication_influence_continues_to_increase\"><\/span><strong>Global attention to overseas communication influence continues to increase<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With the significant increase of CCTV&#8217;s international communication power, the overseas influence of the Spring Festival Gala continues to increase substantially. Through the multi-language, omni-media platform and global communication channels of the headquarter, the overseas influence and attention of the Spring Festival Gala set a new record.<br \/>\nAccording to statistics, more than 620 media in more than 170 countries and regions around the world broadcast the Spring Festival Gala. Among them, 358 mainstream TV stations, radio stations and new media in the United States, France, Germany, Italy, Russia, Japan, Brazil, Australia, India, the UAE, Malaysia, South Africa and other countries and regions broadcast or record the Spring Festival Gala live, with full coverage G7, G20, countries along the \u201cBelt and Road\u201d and other key countries, mainstream media and key groups, and achieved breakthroughs in some countries. The number of cooperative communication media increased by 64 over the previous year, an increase of 22%.<br \/>\nCNN has broadcast the 2021 Spring Festival Gala promotional videos and posters on various terminals since February 8, and the cumulative broadcast volume has reached 4.2 million times.<br \/>\nAfter the CGTN (China International Television Station) Spring Festival Gala was distributed by the Global Network Media Alliance, it was reproduced and quoted by more than 1,100 mainstream overseas online media. The Associated Press, ABC, Yahoo Finance website, Russian newspaper, French &#8220;Le Figaro&#8221;, Belgian Evening News, Brazilian Standard Bearer TV and other overseas media have paid close attention to the new technology application and content innovation of the Spring Festival Gala and highly praised them.<br \/>\nNiconico, Japan&#8217;s largest video platform, simultaneously broadcasts the Spring Festival Gala of the Central Station, which aroused a positive response from the Japanese people, with 97,400 real-time online viewers. In Africa, 56,400 viewers watched the Spring Festival Gala through multiple local cable networks.<br \/>\nData shows that during the live broadcast of the Spring Festival Gala, users of overseas social platforms used Youtu and Facebook to watch the live broadcast of the Spring Festival Gala over 32.59 million times, an increase of 4.54 million over the previous year.<\/p>\n<div class=\"37c28470d9d6d3cb9ff74e663adb766a\" data-index=\"2\" style=\"float: none; margin:0px 0 0px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3594734025006597\"\r\n     crossorigin=\"anonymous\"><\/script>\n<\/div>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>CCTV &#8220;2021 Spring Festival Gala&#8221; was successfully broadcast, and the total audience size at home&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[272],"tags":[],"class_list":["post-11595","post","type-post","status-publish","format-standard","hentry","category-today"],"_links":{"self":[{"href":"https:\/\/www.whatchina.cn\/wp-json\/wp\/v2\/posts\/11595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whatchina.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whatchina.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whatchina.cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whatchina.cn\/wp-json\/wp\/v2\/comments?post=11595"}],"version-history":[{"count":0,"href":"https:\/\/www.whatchina.cn\/wp-json\/wp\/v2\/posts\/11595\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.whatchina.cn\/wp-json\/wp\/v2\/media?parent=11595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whatchina.cn\/wp-json\/wp\/v2\/categories?post=11595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whatchina.cn\/wp-json\/wp\/v2\/tags?post=11595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}