{"id":22048,"date":"2022-11-29T18:19:11","date_gmt":"2022-11-29T10:19:11","guid":{"rendered":"https:\/\/www.whatchina.cn\/?p=22048"},"modified":"2022-11-29T18:19:21","modified_gmt":"2022-11-29T10:19:21","slug":"xiaohongshu-store","status":"publish","type":"post","link":"https:\/\/www.whatchina.cn\/xiaohongshu-store.html","title":{"rendered":"Xiaohongshu Store Opening Process and Fees"},"content":{"rendered":"<div class=\"37c28470d9d6d3cb9ff74e663adb766a\" data-index=\"2\" style=\"float: none; margin:0px 0 0px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3594734025006597\"\r\n     crossorigin=\"anonymous\"><\/script>\n<\/div>\n<p>How does Xiaohongshu open a store? Friends who are familiar with Xiaohongshu must have noticed that some experts or bloggers have opened stores on Xiaohongshu. So how does this kind of Xiaohongshu store open? Does it cost any money?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.whatchina.cn\/xiaohongshu-store.html\/#How_does_Xiaohongshu_open_a_store\" title=\"How does Xiaohongshu open a store?\">How does Xiaohongshu open a store?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.whatchina.cn\/xiaohongshu-store.html\/#How_to_open_a_store_in_Xiaohongshu\" title=\"How to open a store in Xiaohongshu\">How to open a store in Xiaohongshu<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.whatchina.cn\/xiaohongshu-store.html\/#How_much_is_the_deposit_for_opening_a_store_in_Xiaohongshu\" title=\"How much is the deposit for opening a store in Xiaohongshu?\">How much is the deposit for opening a store in Xiaohongshu?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.whatchina.cn\/xiaohongshu-store.html\/#Costs_involved\" title=\"Costs involved\">Costs involved<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.whatchina.cn\/xiaohongshu-store.html\/#Precautions_for_opening_a_store_in_Xiaohongshu\" title=\"Precautions for opening a store in Xiaohongshu\">Precautions for opening a store in Xiaohongshu<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"How_does_Xiaohongshu_open_a_store\"><\/span><strong>How does Xiaohongshu open a store?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before August 2nd, Xiaohongshu could still directly link to third-party e-commerce platforms such as Taobao, but since the launch of the policy of integrating accounts and stores, Xiaohongshu has completely cut off all external links.<br \/>\nThis means that in the past, when a master posted a note, he could bring a purchase link, and the user felt that he liked to click directly to jump to the purchase. Although the notes can also mark products, they can only belong to the Xiaohongshu store. If you only open Taobao, Jingdong and other stores, but have not entered the Xiaohongshu mall, you can only let users go to the store through some indirect guidance. Your third-party store completes the consumption.<br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-22049\" title=\"10066\" src=\"https:\/\/www.whatchina.cn\/wp-content\/uploads\/2022\/11\/10066.jpg\" alt=\" 10066\" width=\"1024\" height=\"673\" srcset=\"https:\/\/www.whatchina.cn\/wp-content\/uploads\/2022\/11\/10066.jpg 1024w, https:\/\/www.whatchina.cn\/wp-content\/uploads\/2022\/11\/10066-300x197.jpg 300w, https:\/\/www.whatchina.cn\/wp-content\/uploads\/2022\/11\/10066-768x505.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_open_a_store_in_Xiaohongshu\"><\/span><strong>How to open a store in Xiaohongshu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>1. Upgrade professional account<\/strong><br \/>\nFirst of all, to open a Xiaohongshu store, you need to open a professional account first. Here is a brief summary of this step, which is to authenticate a field for the account! Then it will be displayed in the creator&#8217;s account! The identity label of the professional account can be subdivided into three types :<br \/>\n1) Enterprise type, including large, medium and small businesses, brands, individual stores, etc.<br \/>\n2) Interest-oriented identity tags, including fashion bloggers, shop explorer bloggers, beauty bloggers, photography bloggers, etc.<br \/>\n3) Strong professionalism is required as a professional label for endorsement, including doctors, lawyers, etc.<br \/>\nAmong the three types, interest ID tags can be upgraded without submitting any certification materials and fees, while the other two ID tags need to pass relevant qualification certificates and charge a certain review fee. The specific fee depends on the category. For example, 3c and electrical appliances companies upgrade their enterprise professional account audit fees: 600 yuan<br \/>\n<strong>2. Quickly open a store<\/strong><br \/>\nNow whether it is an individual or a business, as long as they upgrade to a professional account, they can quickly open a store. At the same time, the original rigid standard of 1,000 followers has also been abolished, and even 0 followers can directly apply for opening a store.<br \/>\nThen click on the content in the creator to realize it and click on the store, and then there will be a store opening guide. After you settle in, your products will be displayed on your personal homepage, the notes you created, and your live broadcast room (of course, you need to manually add products to the next two channels).<br \/>\nThen just fill in your personal information for opening a store. Secondly, from this step, you can see that the subject of the account may be different from the actual operator.<br \/>\nThe following step is interesting. There is a customer service option, which is to choose the customer service platform to operate on behalf of the merchant or the merchant to operate it, because this customer service is generally configured by the merchant itself, and it is rare for the platform to guide the configuration of customer service on behalf of the operation (except for advertising positions)! Another point is that this customer service also has data assessment, that is, satisfaction rate, response speed and so on. You need to pay more attention to this, which is similar to Pinduoduo&#8217;s type, but it is not as strict as Duoduo&#8217;s requirements.<br \/>\nThe last step is to fill in the login email address. This needs to be verified. After the verification is passed, you can use this email address to directly log in to the management background.<br \/>\nIn fact, there are certain restrictions on the categories that can be selected for drainage on this platform. If you care about it, you must analyze the attributes and rules of the platform, including the user portraits and gender of the platform.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_much_is_the_deposit_for_opening_a_store_in_Xiaohongshu\"><\/span><strong>How much is the deposit for opening a store in Xiaohongshu?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Costs_involved\"><\/span><strong>Costs involved<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>In addition to lowering the threshold for identity and fans, Xiaohongshu also lowered the commission (technical service fee) and shortened the settlement cycle:<br \/>\nIf the monthly sales are less than 10,000 yuan, no fee will be charged, and if the monthly sales exceed 10,000 yuan, a 5% commission will be charged; the settlement cycle will be shortened from the original 30 days to 7 days, alleviating the cash flow pressure of small and medium businesses.<br \/>\nThis is the platform technical service fee after opening the store. In addition, there will be a deposit involved when opening a store, which is the so-called security deposit.<br \/>\n<strong>1. General industry<\/strong><br \/>\nPersonal store, individual industrial and commercial household store is generally: 1,000 yuan<br \/>\nDomestic enterprise stores, specialty stores, and flagship stores: 20,000 yuan<br \/>\nCross-border enterprise stores, specialty stores, and flagship stores: $3,500<br \/>\n<strong>2. Special industries<\/strong><br \/>\nBeauty industry 020: personal shop, self-employed shop: 10,000 yuan<br \/>\nHealth care products and medicine: Domestic personal stores and corporate stores: 200,000 yuan Overseas: 32,000 US dollars (invitation only)<br \/>\nSecond-hand luxury goods: domestic personal stores and corporate stores: 100,000 yuan Overseas: 16,000 US dollars<br \/>\nBeauty industry online: Domestic personal stores and corporate stores: 50,000 yuan Overseas: 8,000 US dollars<br \/>\nHealth care and nutrition in food are the same as beauty products online.<br \/>\n<strong>3. Another industry<\/strong><br \/>\nOutdoor services &#8211; camping and other projects are limited to individual industrial and commercial households and enterprises.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Precautions_for_opening_a_store_in_Xiaohongshu\"><\/span><strong>Precautions for opening a store in Xiaohongshu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Xiaohongshu store is different from the Taobao store. If you open a store on Taobao, the official will more or less give you some traffic support. If it is not good enough, you can also optimize the keyword title, the main image detail page, etc. to get Search traffic.<br \/>\nThe Xiaohongshu store does not have a search traffic portal. Users can only enter your store through your Xiaohongshu homepage. Therefore, the only thing we can do is to make good notes and attract more users to enter our store and place orders.<\/p>\n<div class=\"37c28470d9d6d3cb9ff74e663adb766a\" data-index=\"2\" style=\"float: none; margin:0px 0 0px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3594734025006597\"\r\n     crossorigin=\"anonymous\"><\/script>\n<\/div>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>How does Xiaohongshu open a store? Friends who are familiar with Xiaohongshu must have noticed&#8230;<\/p>\n","protected":false},"author":1,"featured_media":22048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[3198],"tags":[3199,3201,3202,3200],"class_list":["post-22048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wiki","tag-xiaohongshu-store","tag-xiaohongshu-store-fee","tag-xiaohongshu-store-open-process","tag-xiaohongshu-store-opening"],"_links":{"self":[{"href":"https:\/\/www.whatchina.cn\/wp-json\/wp\/v2\/posts\/22048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whatchina.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whatchina.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whatchina.cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whatchina.cn\/wp-json\/wp\/v2\/comments?post=22048"}],"version-history":[{"count":1,"href":"https:\/\/www.whatchina.cn\/wp-json\/wp\/v2\/posts\/22048\/revisions"}],"predecessor-version":[{"id":22050,"href":"https:\/\/www.whatchina.cn\/wp-json\/wp\/v2\/posts\/22048\/revisions\/22050"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.whatchina.cn\/wp-json\/wp\/v2\/posts\/22048"}],"wp:attachment":[{"href":"https:\/\/www.whatchina.cn\/wp-json\/wp\/v2\/media?parent=22048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whatchina.cn\/wp-json\/wp\/v2\/categories?post=22048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whatchina.cn\/wp-json\/wp\/v2\/tags?post=22048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}